import { FileText, Layout, Megaphone, Settings } from "lucide-react";
import React from "react";

export interface Product {
  id: string;
  category: string;
  icon: React.ReactNode;
  title: string;
  description: string;
  fullDescription: string;
  whatsInside: string[];
  priceNGN: string;
  priceUSD: string;
  tags: string[];
}

export const products: Product[] = [
  {
    id: "strategy-playbook",
    category: "Strategy",
    icon: <FileText className="h-6 w-6" />,
    title: "The Growth OS Playbook",
    description: "A comprehensive 50-page guide to building a scalable growth engine for your SME.",
    fullDescription: "The Growth OS Playbook is the definitive guide to scaling an SME in the African context. We've distilled years of strategy consulting into a step-by-step framework that covers everything from audience segmentation to revenue forecasting. This isn't just theory — it's a practical manual designed to be implemented over 90 days.",
    whatsInside: [
      "50-page implementation guide (PDF)",
      "Revenue forecasting model (XLSX)",
      "KPI tracking dashboard template",
      "Audience persona worksheets",
      "90-day execution roadmap template"
    ],
    priceNGN: "₦25,000",
    priceUSD: "$25",
    tags: ["PDF", "XLSX"],
  },
  {
    id: "brand-kit",
    category: "Branding",
    icon: <Layout className="h-6 w-6" />,
    title: "Brand Identity Framework",
    description: "Battle-tested templates to define your brand's voice, visual identity, and positioning.",
    fullDescription: "Stop guessing what your brand should look and sound like. This framework provides the exact templates we use to build identities for high-growth brands. From defining your 'Brand DNA' to building a messaging hierarchy that actually converts, this kit gives you a professional-grade brand foundation without the agency price tag.",
    whatsInside: [
      "Brand DNA workshop guide",
      "Messaging hierarchy template",
      "Visual identity checklist",
      "Brand voice & tone guide",
      "Canva brand board templates"
    ],
    priceNGN: "₦15,000",
    priceUSD: "$15",
    tags: ["Canva", "PDF"],
  },
  {
    id: "marketing-ops",
    category: "Operations",
    icon: <Settings className="h-6 w-6" />,
    title: "Marketing Operations Bundle",
    description: "SOPs for content creation, social media management, and lead tracking.",
    fullDescription: "Scale requires systems. Most marketing fails not because of bad ideas, but because of inconsistent execution. This bundle provides the SOPs (Standard Operating Procedures) you need to systematise your marketing. From how to brief a designer to how to track a lead from social media to sale, we've documented it all for you.",
    whatsInside: [
      "Content creation SOP",
      "Social media management workflow",
      "Lead tracking system (Notion)",
      "Designer briefing template",
      "Performance reporting template"
    ],
    priceNGN: "₦20,000",
    priceUSD: "$20",
    tags: ["Notion", "PDF"],
  },
  {
    id: "campaign-planner",
    category: "Marketing",
    icon: <Megaphone className="h-6 w-6" />,
    title: "The 90-Day Campaign Planner",
    description: "Plan, execute, and measure high-impact marketing campaigns.",
    fullDescription: "Stop running random acts of marketing. The 90-Day Campaign Planner helps you architect campaigns that actually move the needle. Includes our proprietary budget calculator to help you determine exactly what to spend to reach your revenue goals, and a multi-channel content calendar to keep your execution disciplined.",
    whatsInside: [
      "Campaign architecture blueprint",
      "Marketing budget calculator (XLSX)",
      "Multi-channel content calendar",
      "Campaign KPI tracker",
      "Launch day checklist"
    ],
    priceNGN: "₦12,500",
    priceUSD: "$12",
    tags: ["XLSX", "PDF"],
  },
  {
    id: "client-acquisition",
    category: "Strategy",
    icon: <FileText className="h-6 w-6" />,
    title: "High-Ticket Sales Deck",
    description: "The exact presentation framework we use to close 7-figure deals.",
    fullDescription: "Closing high-ticket clients requires a specific psychological approach. This sales deck template isn't about pretty slides — it's about a proven conversion sequence. We've included slide-by-slide commentary explaining why each element exists and how to use it to overcome objections before they're even raised.",
    whatsInside: [
      "Master Sales Deck (PPTX/Keynote)",
      "Slide-by-slide strategy guide",
      "Objection handling cheat sheet",
      "Price presentation framework",
      "Follow-up email sequence"
    ],
    priceNGN: "₦35,000",
    priceUSD: "$35",
    tags: ["PPTX", "Keynote"],
  },
  {
    id: "content-machine",
    category: "Marketing",
    icon: <Megaphone className="h-6 w-6" />,
    title: "Content Machine System",
    description: "A Notion-based system to manage your entire content lifecycle.",
    fullDescription: "The Content Machine is our internal system for high-volume, high-quality content production. This Notion workspace handles everything from the initial 'Idea Dump' to platform-specific distribution. It enforces the C.O.D.E. model, ensuring you get maximum leverage out of every piece of content you create.",
    whatsInside: [
      "Full Notion Workspace Template",
      "Idea bank & prioritisation system",
      "Production status tracker",
      "C.O.D.E. distribution checklist",
      "Platform-specific formatting guide"
    ],
    priceNGN: "₦18,500",
    priceUSD: "$18",
    tags: ["Notion"],
  },
];